Content

Develop Strategic Positioning • Distill Key Messages • Draft Compelling Sales and Marketing Collateral

What We Do
When your positioning is right, everything else clicks into place.

Prospects, clients, and consultants want clear, consistent content that speaks directly to their decision-making process.

We help you deliver exactly that — messaging that reflects your strengths, reinforces your story, and incites action.

Why It Matters

You need a compelling story to earn attention and build trust.

You have strong performance. Extensive resources. Tenured investment professionals with experience and expertise. But in today’s market, those traits are table stakes.

We’ll help you identify what else sets you apart—and craft a marketing message that starts with the specific problem you solve for clients.

How We Do It

Our process is collaborative, efficient, and grounded in real-world experience.

Whether you’re marketing a strategy, a platform, or a full suite of capabilities, PHG will help you define and describe the competitive advantages and client benefits of your approach. One we nail that down, we can pivot to meet virtually any messaging need—whether for external materials, internal communications, or anything in between.

Collaborative Process
We help you avoid generic messaging and ensure your materials are built around meaningful differentiators, not just buzzwords.

Let’s Clarify Your Edge

Your firm has strengths worth showcasing. PHG will help you define them, distill them, and describe them in a way that wins business.