Most strategies have a slide called “Differentiators.”
Experienced team. Proprietary research. Disciplined process. Risk management.
All true. Not different. The subject of another note.
In the last note: The Problem of No Problem — name the problem.
Here’s another reason to get that right:
Without a problem to solve, the list of differentiators reads like attributes.
Flattering but interchangeable.
Attributes describe. They don’t decide.
Tie them to the problem—now they help decide.
A list that solves a problem is a selection rationale.
A list that doesn’t is a shopping list.
