Next slide: Differentiators.
Experienced team. Long tenure. Deep sector expertise. Proven track record. Global team / local presence. Disciplined investment process. Fundamental / bottom-up / proprietary research. Robust risk management. Scale and resources. Attractive risk/return profile.
You’ve seen this slide before.
Cover the title. Put a competitor’s name at the top. Read it again.
Does anything change?
Often it doesn’t.
Most of these are directionally right. Frequently true. Widely claimed.
Not wrong. Just interchangeable.
The combination may be different. But most slides don’t make that difference a reason to choose.
A differentiator isn’t a category. A differentiator is something that rules out alternatives.
It’s when one of those points becomes:
Specific to a problem. Something only you can credibly claim. A reason to choose.
A differentiator works if it narrows the field.
If the slide title can change, the differentiators don’t differentiate.
